The insurance subsidiaries of Consolidated Hallmark Holdings, Consolidated Hallmark Insurance Limited and CHI Life Assurance Limited have held a Corporate Social Responsibility initiative that offered free fuel to motorists in Lagos as part of their efforts to deepen insurance penetration and drive retail brand visibility.
According to a statement from the group on Friday, the initiative, tagged #IfYouLoveItInsureIt, saw the companies’ brand ambassadors visit three selected fuel stations in Lagos to provide free fuelling for motorists.
According to the companies, the activation aligns with their 2025/2026 brand engagement agenda, focusing on “point-of-need” interactions. By engaging motorists in high-traffic environments, the Group aims to convert physical touchpoints into digital leads and real-time quote requests.
Speaking on the strategic intent of the project, the Managing Director and Chief Executive Officer of Consolidated Hallmark Insurance Limited, Mrs Mary Adeyanju, noted that the initiative transcends mere philanthropy, serving as a critical tool for financial inclusion and risk education.
“This activation is a practical expression of our campaign message: If you love it, insure it. We want to meet our customers where they are, providing value while reminding them that the assets they cherish, like their vehicles, deserve the best protection,” Adeyanju stated.
She further emphasised that the initiative is geared towards humanising the brand and making insurance more accessible to the average Nigerian.
“At CHI, we are committed to moving insurance from a ‘grudge purchase’ to a lifestyle choice. By engaging directly with the public, we are not only building trust but also ensuring that Nigerians understand how insurance acts as a safety net for their financial stability,” she added.
The CSR exercise featured a cross-functional team of staff nominated as brand ambassadors. The products in focus during the engagement include Motor Insurance, All Risk Insurance, Travel Insurance, Rent Secure, Legacy Plan and the Edusure Plan.
Social media influencer and car enthusiast Mohammed Anifowose, popularly known as Mohammed Lexus, who graced the event, commended the companies for the initiative whilst calling on motorists to insure their vehicles.
He implored his over five million followers on social media and the general public to embrace insurance as it remains the best tool to mitigate risks. According to him, such proactive retail expansion strategies are essential for strengthening brand recall and fostering a culture of insurance consciousness in the country.
A beneficiary of the 10-litre fuel giveaway, Nnamdi Emenike, appreciated the gesture and commended the organisations for taking such a bold step to assist motorists. He pledged to engage more with insurance while urging the public to leverage insurance in protecting their lives and assets.
Another beneficiary, Godwin Bassey, thanked the companies for such a great gesture whilst imploring other insurance companies to emulate the initiative.
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