Truecaller has announced a strategic reseller partnership with AnyMind Group to accelerate the growth of its advertising ecosystem across the Middle East, Africa, and Southeast Asia.
Under the collaboration, AnyMind Group will act as the exclusive reseller for Truecaller Ads across Egypt, the UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam, they said in a statement on Thursday.
The deal will allow brands and agencies to access Truecaller’s premium ad formats, reaching highly engaged users with data-driven, contextually relevant campaigns.
The Vice President and Global Head of Truecaller Ads Business, Hemant Arora of Truecaller, said the partnership reflects the company’s strategy to expand its advertising business in fast-growing markets.
“MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform,” he said.
A spokesperson from AnyMind Group added that the company’s established presence and relationships with advertisers across the regions would help scale Truecaller’s ad footprint locally.
“With Truecaller’s scale and trusted user ecosystem, combined with our regional market intelligence and agency network, we see strong potential to drive more relevant, high-impact advertising outcomes,” they said.
Founded in April 2016, AnyMind Group is a business-process-as-a-service company for marketing, e-commerce, and digital transformation.
The company provides end-to-end services to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and AI utilisation, publisher monetisation, and creator monetisation. AnyMind Group has more than 2,000 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.
As of September 2025, the company serves over 1,000 enterprises for marketing, more than 190 enterprises for e-commerce, 1,800 publishers, and 2,100 creators.
Truecaller, headquartered in Stockholm since 2009 and publicly listed on Nasdaq Stockholm since 2021, serves over 450 million active users and has been downloaded more than one billion times. In 2025 alone, the platform identified 68 billion spam and fraud calls. Advertising is its primary revenue stream, with Truecaller Ads delivering five billion impressions daily and serving over 10,000 brands worldwide.
The partnership marks a key milestone in Truecaller’s broader international expansion, aimed at leveraging local expertise to deliver measurable value for advertisers while driving sustainable revenue growth across emerging markets.
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