Ajayi, widely regarded as a pioneer of brand journalism in Nigeria, was celebrated for his vision, discipline and unwavering commitment to professionalism. His contributions played a significant role in shaping the country’s integrated marketing communications (IMC) landscape.
In a statement, Marketing Edge noted that Ajayi’s legacy is defined by integrity, excellence and an enduring passion for elevating industry standards. The organisation described him as a mentor and leader whose impact will continue to be felt across the sector.
Details surrounding his passing were not disclosed.
