P+ Measurement Services, Nigeria’s foremost independent media intelligence and PR measurement agency, will host the 30th edition of EvaluatePR on Friday, September 26, 2025, from 12:00 p.m. to 1:30 p.m. (WAT) on Google Meet.
This edition, themed “Reputation, Reality, and the Risk of Automation,” will examine how the rapid rise of automation and AI in media and communications is reshaping reputation management. While automation promises speed and efficiency, it also introduces new risks, from algorithm-driven bias to the erosion of authentic human storytelling.
Since its launch, EvaluatePR has become a global thought-leadership platform where communications, PR, and media experts debate the future of measurement and evaluation. The September edition will bring together seasoned voices, including Steph Bridgeman, Media Intelligence Director at Experienced Media Analysts; Lukmon Oloyede, Managing Consultant at BrandArena Communications; Mayur Raja, Senior Manager, Operations at Onclusive India; and Petyo Bogdanov, Project Manager, Media Analytics at Commetric. These experts will unpack the realities of an industry at the crossroads of human judgment and machine intelligence.
The conversation will explore how organizations can protect credibility in a world where reputation can be amplified, or damaged, by automated systems. Attendees will gain practical insights into striking the right balance between technology and authenticity, ensuring that measurement frameworks remain transparent, ethical, and trusted.
Open to communications leaders, analysts, and professionals across industries, EvaluatePR offers an opportunity to rethink the role of reputation in a fast-changing, tech-driven media landscape.
Event Access
Participation is free, with access available via the official Google Meet link:
https://meet.google.com/iwk-
About P+ Measurement Services:
P+ Measurement Services is Nigeria’s foremost media intelligence and public relations measurement agency. As a trusted partner to brands and communication teams, the agency provides data-driven insights to evaluate media performance, reputation impact, and communication effectiveness. Through a commitment to ethical measurement practices and global standards, P+ empowers organizations to make informed decisions that drive meaningful business outcomes.
For more information, visit www.pplusmeasurement.
