Lagos, Nigeria— P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, is set to host the 29th edition of EvaluatePR on Friday, June 27, 2025. This global virtual event, themed “Evaluating What Matters: Purpose, Perception & Performance,” will run from 12 p.m. to 1:30 p.m. (WAT) on Google Meet.
EvaluatePR is a flagship event series created to deepen the knowledge of public relations, communications, and media professionals on the evolving role of measurement and evaluation in driving purpose-driven communication. The June 2025 edition will focus on aligning brand purpose with stakeholder perception and measurable performance.
This edition will feature a powerful lineup of industry experts who bring deep experience and thought leadership to the communications, PR, and measurement industries. Speakers include Ben Levine, Director & Senior Partner at TRUE Global Intelligence, FleishmanHillard UK (London); Beatrice Izeagbe Okpara, Founder/Principal Consultant at PuzzleCraft PR & Communications; Samuel O. Adeyemi, Founder/CEO of Media DNA; and Adeeba Hussain, Founder and Director of Think Impact First Communications.
The panel will lead a robust discussion on how purpose, perception, and performance are critical pillars for today’s strategic communicators. Attendees can expect to gain actionable insights into aligning communication efforts with brand values, using measurement to navigate audience expectations, and embedding ethics and transparency into stakeholder engagement.
Designed for communications leaders, PR and communications professionals, analysts, and media strategists, the session will explore how data-driven storytelling, ethical practices, and credible performance metrics can elevate communication outcomes in a fast-changing media environment.
Event Access
Attendance is free and open to all professionals across sectors. Interested participants can join the event via the official Google Meet link:
https://meet.google.com/amd-
About P+ Measurement Services:
P+ Measurement Services is Nigeria’s foremost media intelligence and public relations measurement agency. As a trusted partner to brands and communication teams, the agency provides data-driven insights to evaluate media performance, reputation impact, and communication effectiveness. Through a commitment to ethical measurement practices and global standards, P+ empowers organizations to make informed decisions that drive meaningful business outcomes.
For more information, visit www.pplusmeasurement.
