- Lord’s London Dry Gin sponsored the 2025 edition of Trace Live.
- The event took place on March 28, 2025, at Terra Kulture, Lagos.
- Featured Afrobeats artist Ruger, known for his chart-topping hits.
Music enthusiasts and industry professionals gathered for an unforgettable evening of live music and exclusive experiences as Lord’s London Dry Gin proudly sponsored the 2025 edition of Trace Live, starring Afrobeats sensation Ruger at Terra Kulture, Lagos, on March 28, 2025.
A highlight in Nigeria’s live music calendar, the event offered a lively atmosphere where fans could enjoy an intimate performance by Ruger, whose chart-topping hits have solidified him as one of the nation’s leading artists. His captivating performance left the crowd energized, cementing his reputation as a dynamic figure in Nigerian music.
Attendees also indulged in a selection of sophisticated cocktails crafted with Lord’s Gin, adding a touch of elegance to the evening’s festivities.
Gbemileke Lawal, Marketing Manager at Nigeria Distillery Limited (NDL), spoke about the significance of the partnership, emphasizing the brand’s mission to connect with consumers through quality experiences. “At NDL, we strive to create brands that resonate with lifestyle and sophistication. Lord’s Gin embodies celebration and elegance, making it a natural fit for a collaboration with Trace Live. We are thrilled to offer an experience where music, culture, and premium taste come together.”
Lord’s Gin’s involvement at the event highlighted its dedication to enhancing Nigeria’s entertainment culture while delivering elevated moments that appeal to today’s discerning audience.
Olusegun Akinyemiju, Senior Brand Manager for Lord’s Gin, shared his thoughts on the partnership: “At Lord’s Gin, we celebrate creativity, craftsmanship, and culture. Working with Trace Live allowed us to merge the best of music and mixology, ensuring every guest had a memorable experience. Ruger’s performance perfectly matched the refined spirit of our brand, and we are proud to have contributed to such an exceptional evening.”
The Lord’s Gin experience lounge was one of the event’s key attractions, providing an exclusive space for guests to relax and savor the brand’s signature cocktails. Interactive moments within the lounge further deepened engagement with attendees.
As one of the year’s most anticipated live music events, Trace Live featuring Ruger highlighted the growing connection between Nigeria’s entertainment and lifestyle industries. With Lord’s Gin leading the way, fans can look forward to more collaborations that blend premium experiences with the nation’s vibrant creative scene.
