British Council has underscored the role of festivals in empowering artists and fostering networks.
It also highlighted festivals as tools for young creatives.
At the inauguration of the Festival Management Residency Programme as part of the Lagos Fringe Festival 2024 in partnership with Pawstudios, British Council’s Regional Head of Cultural Engagement, Edemekong Uyoh said Festivals allow networking and showcase opportunities for talent.
“We aim to support young Nigerians in transforming creativity into enterprise,” she stated
The initiative showcased Nigeria’s arts and culture through live music, dance, theatre, and film.
Lagos Fringe Festival Director, Kenneth Uphopho said: “If you believe in unity and a common goal, then festivals are life forces we must promote. Festivals have evolved into platforms for commerce, tech, and industry, all integral to the creative economy.”
Regional Director of Arts at the British Council, Farai Ncube noted the economic impact of festivals. “They not only contribute to the local economy but also unite generations to share experiences and shift perceptions.”
The residency, featuring over 50 festival managers and cultural leaders from Sub-Saharan Africa and Europe, explored themes like sustainability, cultural diplomacy, and multidisciplinary arts programming.
Renowned cultural expert, Erwin Maas states: “Artists are diplomats of culture, fostering mutual understanding. This residency empowers participants to leverage cultural exchange for social impact.”
On his part, Festival Director of the Scarborough Fair Festival Director, Julian Caddy, celebrated the festival as a platform for Nigerian talent.
He said: “The Lagos Fringe allows artists to showcase their skills, take bold steps, and reestablish live performance as a vital experience.”
He further added that festivals are about experiencing culture in its truest form. “They are a joy, a reflection of our nation’s culture, and a celebration of talent and creativity.”
