To commemorate 25 years of building brands across West & Central Africa region, mediaReach OMD has unveiled their OMD Consumer Intelligence (OCI) initiative to raise the bar of data analysis in media marketing.
According to a statement by the company’s Managing Director, Stephen Oluwatoyin Onaivi, the initiative symbolises the organisation’s relentless pursuit of innovation and dedication to empowering brands across West and Central Africa. He stated that the launch of the initiative will be held at Marriot Hotel, on March 25, 2024.
Onaivi added that the birth of OMD Consumer Intelligence represents the culmination of years of dedication, expertise, and relentless pursuit of innovation. He described OMD Consumer Intelligence as a state-of-the-art tool that harnesses the power of cutting-edge technology and advanced data analytics to provide unparalleled insights into consumer behaviour, preferences, and trends.
Onaivi added that through OMD Consumer Intelligence platform, brands and advertisers would gain access to real-time data and actionable intelligence, enabling them to make informed decisions, test advertising assets before they are launched, optimise campaigns, and maximise ROI like never before.
He said with its intuitive interface and robust features. The Platform empowers users to unlock the full potential of their marketing strategies and drive meaningful engagement with their target audiences.
“As mediaReach OMD celebrates a quarter-century of trailblazing success, the launch of OCI symbolises our unwavering commitment to leading the charge in the ever-evolving landscape of marketing.
“With the initiative, we stake our claim as pioneers, empowering brands to seize the competitive edge by harnessing the transformative power of data-driven insights.
“Since its inception, twenty – five years ago, media Reach OMD has been at the forefront of revolutionising the media landscape, consistently pushing boundaries and redefining industry standards.
“With a steadfast commitment to understanding consumer behaviour and preferences, mediaReach OMD has continuously evolved to meet the dynamic needs of brands and advertisers worldwide.”
mediaReach OMD invites clients, partners, and industry stakeholders to join in celebrating this momentous occasion and to explore the transformative capabilities of OCI.
Together, we will continue to shape the future of media and advertising, driving growth, and fostering meaningful connections with consumers around the globe.
mediaReach OMD is West and Central Africa’s No.1 independent media specialist. We are focused on developing & providing world class media planning and buying services to leading international clients across this sub-region. Starting operations in 1999, mediaReach OMD has grown to become the biggest media agency in West & Central Africa today.
The agency has given direction to the practice of media planning and buying in Nigeria and indeed the West & Central African sub-region.
In the first year of operation, mediaReach OMD revolutionized media practice in Nigeria by initiating standards to ensure unprecedented high media compliance by media owners and prompt payments for placements implemented.
Within eighteen months of operation, mediaReach OMD led the industry in positive directions by championing the launch of media planning data & tools.
Proprietary tools launched and still in use today include ESPRI and Media Star for effective and efficient media plans
According to Onaivi ‘the launch of OCI is a testimony to agility and innovation that is still at the bedrock of mediaReach OMD’s existence to meet our global promise of delivering Better Decisions, Faster’
