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Sony Pictures Entertainment has acquired VFX Pixmondo

Sony Pictures Entertainment has acquired VFX Pixmondo from Mayfair Equity Partners, a technology company and consumer investor.

Pixomondo specializes in virtual production and visual effects and is best known for her work on “Game of Thrones”, “House of the Dragon” and “Avatar: The Last Airbender”. It will maintain three LED audio platforms and seven offices in the US, UK, Germany and Canada.

Under the deal, Sony will acquire 100% of Pixomondo. The company will continue to be led by CEO Johnny Slough, who will now report to Ravi Ahuja, Chairman of Global TV Studios and SPE Corporate Development.

The acquisition of Pixomondo, along with Sony Pictures Imageworks and Sony Innovation Studios, strengthens Sony’s role in virtual production and also enables the studio to service the growing visual effects and premium television and film production industries.

Just last month, Sony Pictures revealed its first LED stage in Culver City, California.

“Pixomondo’s comprehensive virtual production technology, software, and solutions reinforce Sony’s leadership in high-quality visual effects and virtual production. For our television studios, Pixomondo’s capabilities will make the hundreds of shows we produce for broadcast and network partners even more exceptional,” said Ahuja.

Johnny Slough, CEO of Pixomondo, added, “Sony’s innovation-driven technology and strategy means our company has found a home where it can truly thrive. We look forward to continuing to innovate in the virtual production and visual effects space with our customers for many years to come.”

Bertie Aykroyd, Partner at Mayfair Equity Partners commented: “We are proud to partner with the Pixomondo team, to support the company’s development and growth since 2018. Pixomondo has been an early driver in virtual production and has successfully diversified its offering to allow filmmakers to do so. Creative decisions depend on Technology since the early stages of production. With the ever-increasing demand for high-quality content, Pixomondo’s innovative team will undoubtedly achieve great success when partnering with Sony’s global offerings.”

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