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Adidas talks about dropping Kanye West, Johnny Depp’s lawyer cut ties with the rapper

As the reaction to Kanye West’s recent controversial comments grows, the rapper continues to lose a number of business partnerships. Many notable companies have separated from the West thus far, and since then, there has been pressure on other entities to follow suit. Adidas, which began collaborating with West in 2013, has been at the top especially recently. Now, the sportswear giant has confirmed that it has dropped the star and has released a statement explaining the decision. All of this comes on the heels of Johnny Depp’s lawyer severing ties with West.

Kanye West, now officially known as Ye, has appeared on Drinking heroes A podcast earlier this month made anti-Semitic comments. He also said “I can say anti-Semitic things, and Adidas can’t let me down. What now?” The German company released a statement shared with it CNBC, earlier this morning regarding her decision to drop the star. The said move would reportedly amount to a loss for the company of $246 million in the short term. In its letter, the organization condemned West’s feelings and specified when it would end business with him:

Adidas does not tolerate anti-Semitism and any other type of hate speech. Yi’s recent comments and actions have been unacceptable, hateful, and dangerous, and violate the company’s values ​​of diversity, inclusion, mutual respect and fairness. After a thorough review, the company made the decision to immediately terminate the partnership with Ye, end production of Yeezy-branded products and stop all payments to Ye and his companies. Adidas will deactivate Adidas Yeezy immediately.

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